Articles
The Power of the Sense of Smell
6 Benefits Scent Marketing Can Bring to Your Business
6 Benefits Scent Marketing Can Bring to Your Business
Donald Wilson is a research professor at the Departments of Child and Adolescent Psychiatry and Physiology and Neuroscience, and a Senior Research Scientist at the Emotional Brain Institute
6 Benefits Scent Marketing Can Bring to Your Business
6 Benefits Scent Marketing Can Bring to Your Business
6 Benefits Scent Marketing Can Bring to Your Business
Think about the various smells that you pick up when you walk around the mall. Are you called to buy a sweet cinnamon roll or buttery soft pretzel in the food court? Do you think about the smell of cologne when you walk past the men’s section of a department store? Do you crave the excitement of a new book in your hands as you flip through the pages and embrace the smell of paper and possibility?
As you can see through these examples, the scent marketing benefits speak for themselves.
Where is the smelliest place in the UK?
6 Benefits Scent Marketing Can Bring to Your Business
Where is the smelliest place in the UK?
Every year, across the whole of the UK, councils receive thousands of complaints from angry residents about nuisance smells.
But where in the UK is the smelliest place to live?
To find out, the home fragrance experts at Lifestyle Packaging have asked councils in the UK how many nuisance smell complaints they received from local residents between 2015-2019.